LinkedIn accounts for driving over 50 percent of all social media traffic to business websites. It proves to be a robust lead generator for businesses.
Posting on LinkedIn is a powerful way to get your voice heard and attract high-quality leads. Here are 7 LinkedIn post-writing tips to get the most out of your presence.
Strong Hook
To capture the readers’ attention, start your post with a strong hook. Starting your post with an inspirational quote, a surprising fact, a humorous statement, or a how-to offering are best practices that work on LinkedIn.
Another example of a strong hook is one that includes numbers. If you want to write a post about tips, rather than writing ‘Tips to Improve Your LinkedIn Profile’, write ‘3 Tips to Improve Your LinkedIn Profile’. Numbers are measurable and capture attention in 2 seconds.
Formatting
Writing a post on LinkedIn is not enough. Formatting is the key. Give your audience a seamless experience by formatting your post.
Arrange your writing in a descending cascade style. Start with the biggest sentence and then gradually include shorter sentences.
The reverse is also applicable.
OR
You can mix both styles to create a unique post-writing style for yourself.
Use White Space
Lengthy paragraphs are boring and appear like big walls of text. Use white space to let your writing breathe.
There are different approaches to adding white space to your text. Write your text in trios. Write 3 sentences in separate lines and then add one white space.
Another way is to add one white space after each sentence. Adding white space makes your post binge-able and easy to skim.
Avoid overusing white space. This will make your post long and give a non-serious impression to readers.
One Topic, One Message, One Post
Do not overstuff your post with messages. Only talk about one topic in one post. If the post is about writing tips on LinkedIn, only talk about tips.
Use Simple Language
Use simple language in the posts. Divorce all the fancy words in your dictionary. Write on LinkedIn as if you are writing to a 5th-grade student.
Add a P.S
Always add a P.S. at the end of your post. Ask a simple question to invite comments. For example, ask your readers what their favorite color is. This helps engage the audience on a personal level.
Ask for Reposting
Do not ask for likes or comments; instead, ask for reposts. It will help you reach a larger audience.