Best Practices for Posting on LinkedIn
LinkedIn is a promising channel to drive traffic, generate leads, and build personal brands for established businesses, entrepreneurs, freelancers, and B2B marketers.
It is the only major social media platform specifically designed for professionals. With its new features and updates, LinkedIn has become a popular online space to share personal and professional stories, experiences, ideas, opinions, the latest industry news, and more.
If you are an established business or a professional starting LinkedIn marketing or looking to improve your LinkedIn posting skills, we’ve got you covered. Here’s a rundown of the best practices for posting on LinkedIn to get the most out of the platform.
Research Your Audience
If you are an established business or a B2B marketer, you likely have a solid idea of your target audience. If not, research your audience and understand their pain points. This is “Marketing 101” for any social media site.
Use your expertise to educate your audience. Show them how to solve their pain points and achieve their desired outcome.
Create High-Quality Content
Consistently create high-quality content that resonates with your target audience. Talk less about yourself and more about your audience. Share your wins to show your audience how you can help them achieve the same results.
LinkedIn has evolved from ‘How-to’ guides to ‘How-I’ content. For example, instead of saying, “How to become the best version of yourself,” say, “How I became the best version of myself.” Share a glimpse of your real life. Tell stories and experiences to add color to your learnings.
Short and Concise Posts
On LinkedIn, short posts go a long way. Your posts should be short and concise. Ensure that readers can get to the point as quickly as possible. If your post is longer than 2500 characters, break it into a few smaller ones. Avoid unnecessary details. Or opt in for a LinkedIn article.
The reason behind this is that people are scrolling through LinkedIn as if they are running on a treadmill. They probably won’t stop to read a long post. It looks boring and hard to read. Embrace that less is more.
Be Yourself
Do not try to be perfect. Nobody is perfect. Share your struggles, failures, and fears. Humans are emotional beings; show your emotions. This will connect you with your audience at a deeper level.
Show Up
Post regularly so that people remember you. Share posts on LinkedIn at least 3 to 5 times per week to stay on top of their minds.
Engage With Your Followers
Respond to the comments you get from your fans and followers. Time is valuable, and they have given you a significant amount of time by reading and engaging with your posts. Respect their time and say thanks for engaging with your posts.
Initiate conversations with your fans and followers to build a genuine connection. If they ask any questions, answer them. This builds mutual trust and drives more people to read your posts.
Engage With Other Creators
Engaging with other creators is the easiest way to get more engagement on your post.
Stand on the shoulders of those who are already winning the game. Leave valuable comments on Big Creators’ posts. It gives you more visibility. Look for your ICP in the comment section, and get their attention by engaging with their comments.